There was a time when almost everything on the internet was in English. And that was a long time ago.In the early online years, some argued that the internet would increase, or even cement, the dominance of English as a lingua franca. Many of the worl…

Localization isn’t always about reaching out to foreign markets.We often think of localization in terms of communicating to foreign markets in a global economy. But a localized marketing approach can be carried out at home as well. New marketing eff…

Globalization expert John Yunker reports on the event from his blog.Seattle hosted the 2010 Localization World Conference from October 6th to 8th 2010. I had hoped to turn this into a “blog round-up”, with various reports and impressions …