The language translation and interpretation business may be ‘Recession-Proof’

As online translation services continue to evolve, will the traditional language translation and interpretation business become obsolete – and is the industry considered recession-proof?In these tough economic times, it’s hard to imagine an ind…

Top 10 myths about language translation debunked Part 1

The translation of language impacts nearly every aspect of society, politics and economics. But you may be surprised to learn that the translation market is highly diverse and complex – and much larger than you might imagine.In this three-part post, …

Language Translation – Building the base for successful localization projects

German social games developer MegaZebra got going early in localization and is reaping the benefits.For an online game company, it’s wonderful to have fun and addictive concepts. And it’s even better to be able to market them over large portions of the…

Language Translation – Macy’s « localizes » domestic marketing efforts

Localization isn’t always about reaching out to foreign markets.We often think of localization in terms of communicating to foreign markets in a global economy. But a localized marketing approach can be carried out at home as well. New marketing eff…