Language Translation – Macy’s « localizes » domestic marketing efforts

Localization isn’t always about reaching out to foreign markets.We often think of localization in terms of communicating to foreign markets in a global economy. But a localized marketing approach can be carried out at home as well. New marketing eff…

Language Translation – Snippets from the blogosphere: Localization World 2010

Globalization expert John Yunker reports on the event from his blog.Seattle hosted the 2010 Localization World Conference from October 6th to 8th 2010. I had hoped to turn this into a “blog round-up”, with various reports and impressions …

Language Translation – North Korea gets in the social networking groove

In addition to running several websites in foreign languages, North Korea also has a presence on Twitter and YouTube.As has been widely reported in the press, it would appear that the Korean Central News Agency has launched a website with articles in E…