Language Translation – Demand for telephone interpretation increases

While Spanish remains the most-requested language for telephone interpreting in the USA, other languages are showing growing demand.The results of a recent report, published in a Mediapost.com article, show developments in the market for telephone inte…

Language Translation – Indian literature in “direct translation” featured at Frankfurt Book Fair

A new initiative aims to encourage “direct translation” of Hindu or Tamil literature into the world’s major languages – without going through the English translation.Due to a scarcity of translators for certain “language pairs,” esp…

Language Translation – Indian literature in “direct translation” featured at Frankfurt Book Fair

A new initiative aims to encourage “direct translation” of Hindu or Tamil literature into the world’s major languages – without going through the English translation.Due to a scarcity of translators for certain “language pairs,” esp…

Language Translation – Marketing to Hispanics – -a lesson in diversity

A media expert argues that a “one-size-fits-all” approach Hispanic-oriented marketing won’t cut it anymore.As we have already pointed out in this blog, Spanish language translation is not enough to target Hispanic-American consumers. Of course, i…

Language Translation – Dictionary.com launches Spanish homepage

The provider of online word reference products has opened a new Spanish siteThe popular online word reference tool Dictionary.com has set up a new Spanish channel. Designed especially for learners of the language, in the long-term it will also publish …

Language Translation – Macy’s « localizes » domestic marketing efforts

Localization isn’t always about reaching out to foreign markets.We often think of localization in terms of communicating to foreign markets in a global economy. But a localized marketing approach can be carried out at home as well. New marketing eff…

Language Translation – North Korea gets in the social networking groove

In addition to running several websites in foreign languages, North Korea also has a presence on Twitter and YouTube.As has been widely reported in the press, it would appear that the Korean Central News Agency has launched a website with articles in E…

Language Translation – Is it possible to learn Spanish without working on it?

Anne Emerick thinks so, and has developed a new language-learning method designed to be effortless.As frustrated language learner Anne Emerick looked for a totally different way to learn Spanish, she developed a new method: “No-Work Spanish.&rdqu…

Language Translation – Language and travel: the advantages of picture books

The simplest form of communication when travelling in foreign countries may be a picture book.Summer is travel time, and trips to far-away locales are increasingly frequent. For many Americans, “going abroad” used to mean a trip to Mexico o…

Language Translation – Language and travel: the advantages of picture books

The simplest form of communication when travelling in foreign countries may be a picture book.Summer is travel time, and trips to far-away locales are increasingly frequent. For many Americans, “going abroad” used to mean a trip to Mexico o…