There was a time when almost everything on the internet was in English. And that was a long time ago.In the early online years, some argued that the internet would increase, or even cement, the dominance of English as a lingua franca. Many of the worl…

With the advancement of video-calling in the last few years, including this year’s introduction of Apple’s FaceTime for the iPhone, we examine the benefits (and shortfalls) of both Tele- and Video-calling in the business world.
The first issue that often affronts the use of video-conferencing is ‘familiarity’ and how this relates to price. ‘Video-conferencing’ can be […]

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Thanksgiving is primarily celebrated in two countries: the USA and Canada. Since 1957, Canadian Thanksgiving has been celebrated on the second Monday of October. So as US residents settle down to Thanksgiving supper on Thursday, our Canadian neighbors …

Localization isn’t always about reaching out to foreign markets.We often think of localization in terms of communicating to foreign markets in a global economy. But a localized marketing approach can be carried out at home as well. New marketing eff…

Technology now allows learners to study languages interactively at home, in the car or on the plane. But how effective are these methods?Today’s language learner is faced with a dizzying array of methods. Traditional classes are of course offered…

Kwintessential are proud to announce their inclusion in the latest version of The Savvy Client’s Guide to Translation Agencies. Authored by John Yunker the guide offers great insight into the industry and the main players offering translation services.
More about the guide…
Go global with confidence

Your translation agency is your voice to the world. Select the right […]

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In engaging with a different culture it is important to tailor one’s business approach efficiently, in order for any exchange to be successful. This can be especially important for Westernised companies who deal with the East (or vice verse). Here we focus on how the management of Western companies (particularly in America) deal with India.
On […]

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The concept of “community interpreting” touches many language service areas, including interpreting in medical settings.One of the fields of language interpretation is community interpreting. Although it can involve various specialties, such as med…

Wikipedia has confirmed that its first office outside of the USA is to be opened in India. The exact location is yet to be announced but Wikipedia’s co-founder Jimmy Wales reports that it will open in the next few months and will be a staffed by a small team initially of two to four people. […]

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Recent research published in the American Psychological Association’s Journal of Personality and Social Psychology seems to suggest a truth in the long held notion that living abroad nurtures our creativity. From Byron in Switzerland to Picasso in France, cultural change has historically been seen as the way to broaden the mind and enhance the artistic […]

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