Beware of mysterious anonymous blogs that are too well-written….In a curious blog dedicated, apparently, to the theme of “training,” I ran into an extremely pertinent list of “The 10 Benefits of Cross-Cultural Training.” I say…

Nestle has announced that it will open a research and development centre in India as part of a wider plan to harness the growing economy and young population of the country. This move reveals the current trend within larger Western companies to focus on India as a gateway to the emerging economies of the East.
Although […]

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1. Leadership Lessons from India
2. PepsiCo’s India Strategy
3. India turns away from expats to home-grown talent

When foreigners learn the English language, they tend to learn it through the use of the standard English accent. But what is the ‘standard English accent’? In Britain, we have so many different accents that are difficult to decipher even for the British people – never mind people from other countries. The story doesn’t stop […]

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1. Arsenal dressing room lost in translation?
2. The Accent Translator
3. Mr Rude is French

A translation error has almost left Russian prisoners at a UK prison heading to the ‘execution yard’ for their daily exercise.
The error was found within an information booklet aimed at Russian-speaking prisoners serving time at Lincoln prison. A member of staff spotted the mistake at the proofing stage: where the outside area should have been […]

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1. Google’s Icelandic translation error
2. Conference: Intercultural Perspectives in Mental Health
3. The business of translation

In a Toronto hospital, translation volunteers are put to good use outside of the medical language sphere.On numerous occasions, this blog has emphasized the importance of using qualified medical language experts for language translation and interpretat…

There was a time when almost everything on the internet was in English. And that was a long time ago.In the early online years, some argued that the internet would increase, or even cement, the dominance of English as a lingua franca. Many of the worl…

With the advancement of video-calling in the last few years, including this year’s introduction of Apple’s FaceTime for the iPhone, we examine the benefits (and shortfalls) of both Tele- and Video-calling in the business world.
The first issue that often affronts the use of video-conferencing is ‘familiarity’ and how this relates to price. ‘Video-conferencing’ can be […]

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1. Google working on video translations
2. Brothers launch video interpreting service
3. Globish….good, bad or ugly?

Thanksgiving is primarily celebrated in two countries: the USA and Canada. Since 1957, Canadian Thanksgiving has been celebrated on the second Monday of October. So as US residents settle down to Thanksgiving supper on Thursday, our Canadian neighbors …

Localization isn’t always about reaching out to foreign markets.We often think of localization in terms of communicating to foreign markets in a global economy. But a localized marketing approach can be carried out at home as well. New marketing eff…

Technology now allows learners to study languages interactively at home, in the car or on the plane. But how effective are these methods?Today’s language learner is faced with a dizzying array of methods. Traditional classes are of course offered…