AT&T Target Spanish and Chinese Customers with SMS Translation Service

Mobile phone company AT&T Mobility’s Spanish and Chinese users now have access to a service that translates their text messages into English with a press of the ‘send’ button!

Korean Translation Service Helps World Cup Football Fans

You’re at the World Cup in Rio, and you are on your way to the next match – which will be won by your country, obviously, – when boom! You fall flat on your face because you slipped on some Brazil nuts! But how do you tell the nurse in the emergency room what happened if you don’t speak a single word of Portuguese?

Brand Names in Translation – Tips for the Chinese Market

When entering the Chinese market, even very successful fashion companies can encounter serious difficulties. A brand’s name can especially pose problems for the Chinese who can have difficulties in pronouncing the name. Elizabeth Paton has some great tips for ‘hot’ brands to ensure the Chinese consumer is just as enthusiastic about a brand as the rest of the world!

Stop! Arabic Website Localization Mistakes and How to Avoid them

Did you know that Arabic is the fifth-most spoken language in the world? Impressively the online Arabic speaking population now surpasses Russian, French and German, according to research by Common Sense Advisory, a market research company specialising…

Training Case Study – Olive Communications

Customer Case Study: Kwintessential recently delivered a highly practical and interactive training on Corporate Hospitality and Customer Service for Olive Communications’ staff. Here’s a little look at what we did.

11 Random Facts about Brazil You Never Knew You Wanted to Know

It’s all go in Brazil! All eyes on the hosts of the 2014 World Cup. If you only think of rainforest and beaches when you think of Brazil, then think again! You may see Brazil as country covers by the rainforest and boarded by endless beach, but guess w…

Why did Disney Dub Frozen into Modern Standard Arabic?

If you are ever around children, chances are you have heard of the Disney musical Frozen. As the film has broken practically every record out there, it has been translated into a great deal of languages, including Arabic. However, Disney decided to dub…

Lessons from the World Cup – Coaching your way to success

It was all over the news, on the radio, on TV all day, finally…. the World Cup has started! Football is an excellent example demonstrating how culture impacts life and business. For instance, it shows how diversity is a value-add and what a foreigner can bring to another cultural environment.

Take Our World Cup Quiz and Win a Limited Edition Kwintessential Football

It’s nearly kick-off time! The World Cup 2014 starts on the 12th June 2014 with hosts Brazil taking on Croatia.

Family Launch Innnovative Translation Service for Multilingual Videos

A father and son team have joined forces to launch a service that makes it much easier to create multiple translations for videos and potentially films.