The online community ‘asianlife’ published an interview this month with Michael W. Morris. Professor Morris teaches at Columbia Business School and has spent much of his academic career studying cultural diversity in the workplace. This article examines questions like: Is the West more creative then the East? Does the East conform and the West rebel? […]
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One of the Relationship Managers in our UK office came across a clever bit of global marketing from the people at AT&T.
US Consumers actually voted the campaign as “America’s Favorite Magazine Ad” in a contest sponsored by Magazine Publishers of America back in 2009. In the “Hands” campaign, created by BBDO, human hands are intricately […]
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A Kwintessential Relationship Manager recently apologised to a client “for any incontinence caused” [rather than inconvenience]. Luckily the client saw the funny side of things as did the rest of our office. In honour of the typo we thought we would search out some of the funniest typos, examples of bad grammar, etc to brighten […]
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January 19th saw the official launch of Korean channel SBS-CNBC at a ceremony at the Ritz Carlton hotel. This channel will operate twenty-hour hours a day and focus on both global and specifically Korean business.
This channel is an important collaboration between the Asia Pacific branch of CNBC (Consumer News and Business Channel) and SBS (Seoul […]
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The European Commission has succeeded in formally presenting a proposal allowing 12 European Union (EU) countries to push for a ‘single European patent’. These member states have acted under the process of ‘enhanced co-operation’; this process allows nine or more countries to ask the commission to support and allow a proposal on which a united […]
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Research published at the end of 2010 shows that Welsh companies could increase their export sales by almost 50 percent if they employed staff with better language skills.
This has lead to Welsh businesses and language experts to call for more to be done to get young people learning foreign languages. These statistics show the enormous […]
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Different cultures and religions deal with the concept of death differently. The use of medicine and health care varies across different cultures because of the beliefs of their people. Due to varying beliefs across cultures, there is a need for cultural understanding or cultural competence in medicine, especially in palliative care. ‘In medicine, cultural competence […]
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Nestle has announced that it will open a research and development centre in India as part of a wider plan to harness the growing economy and young population of the country. This move reveals the current trend within larger Western companies to focus on India as a gateway to the emerging economies of the East.
Although […]
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In engaging with a different culture it is important to tailor one’s business approach efficiently, in order for any exchange to be successful. This can be especially important for Westernised companies who deal with the East (or vice verse). Here we focus on how the management of Western companies (particularly in America) deal with India.
On […]
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Rising through the ranks of any company today increasingly includes the prospect of a period of work outside of your home country. The culture shock of this experience is the topic of an October 7th article on website ‘Marketing Week’.
Placements can vary from marketing research in China to an office-based role in the USA. To […]
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