As part of an ongoing effort to expand its global reach to international readers, the New York Times is introducing a Chinese-language Web site.

The New York Times has launched a Chinese-language web site this week.

According to Christine Haughney on the NYT Media Decoder blog, the web site, called cn.nytimes.com, will publish about 30 articles a day on a range of topics, plus editorials.

Most of the content on the web site will be translated from Times stories, with about a third of the pieces coming from Chinese editors and local freelancers, according to The Times’s foreign editor, Joseph Kahn.

A Note to Readers in The Times said the site will be “edited specifically for readers in China” and in the coming months will “grow in scope and functionality.”

News of the launch circulated quickly and widely in Asia, from newspapers in the region to news Web sites to Twitter.

Alex Dupont

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