Some recent findings by The London School of English show language and culture are still not getting the attention they deserve within companies today.In fact, the spirit of Basil Fawlty seems to live on within some British businesses!

Despite the Government pinning hopes on UK PLC exporting, it brings into question whether UK companies are thinking globally or relying on the rest of the world to think and act in such a manner?

The findings suggest that, “UK-based businesses could be risking international growth by failing to invest in cross-cultural, language and communications training.”

The results spwan from research carried out that questioned 100 HR directors on their attitudes towards language and communication skills and their approach to training.

“These centenary research results show a shocking lacking of regard for our international, non-native English speaking business partners,” says Timothy Blake, Chief Executive of the London School of English. “The Brits may be reluctant to learn other languages, but this research suggests that we are not even prepared to invest in the training required to adapt our own language, accents and behaviour to help non-native English speakers understand us.”

Headline findings in the report include:

•    78% HR Directors questioned did not consider it necessary to train native English speakers to moderate their vocabulary when negotiating with non-native English speakers
•    98% believed their non-native English speakers could communicate effectively in English.
•    Although 67% of those questioned believed that it was “very important” for business people to have a good cultural understanding of their trading partners; only 23% would offer training.
•    Only 4% believed the “Basil Fawlty” approach of speaking “more loudly” would be effective in communicating with non-native English speakers.

Worrying stuff isnt it?

by +Neil Payne

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