International expansion of a company is an excellent way to expand turnover and secure new and larger customer bases. However, successfully

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Translating marketing material opens up a world of prospects for businesses on an international platform. For companies who are looking to

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International social media marketing is a continually growing and effective way for businesses and corporations to develop, expand and target new

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Rising through the ranks of any company today increasingly includes the prospect of a period of work outside of your home country. The culture shock of this experience is the topic of an October 7th article on website ‘Marketing Week’.
Placements can vary from marketing research in China to an office-based role in the USA. To […]

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In reviewing the New York Times Article of August 11, 2010 (“Advertisers Seek To Speak to Muslim Consumers”), the author wondered aloud about the pursuit of Islamic and Muslim consumers by marketing agencies and their clients. The marketing groups have famously pursued the consumer interests of the so-called Generation Y (“Gen Y”). Now, […]

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