Translating an advert into a foreign language needs to make sense and register an understanding in the target culture. This is done by adapting the original document, which means a linguistic and cultural transference from the original to the target translation. A well-adapted translation will fulfil the original document by reflecting the correct meaning and […]

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Translation mistakes can really have a negative effect on your business and brand and you might end up losing customers if you do not invest enough time and money on the right translator for your business.
Here are ten translation mistakes that have proved costly for companies and organisations across the world:
1)    German doctors did not […]

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Chinese fast food fans can look forward to more of the food they love in the next couple of years as McDonalds have announced a new business strategy that means they will be increasing the number of outlets in China. Plans have been announced that clearly set out a new business expansion strategy in China […]

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It has long been suspected that many British people are quite lazy when it comes to learning new languages. Our blasé attitude towards foreign language skills means that the British public are losing out on key jobs, work and business opportunities in Europe.
According to a recent report it seems that British workers are only getting […]

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A futuristic looking search tool has been unveiled by online search engine Google. Google developers have designed the search tool to show how online searches are determined by the language that has been used by the user.
The results have been colour coded to show what is the most popular language used to search the internet […]

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The publication of a new Ofsted report into Modern Language teaching in the United Kingdom (titled ‘Modern Languages –Achievement and Challenge 2007-2010’) has revealed that, although “significant efforts” have been made to improve teaching, students are being hindered by teachers’ “unpreparedness” to use languages in class.
The report follows up on Ofsted’s previous 2008 survey and […]

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With the well publicized case of Dr Daniel Ubani earlier this year has come the question as to how many other EU GPs practicing in the UK are ‘lost in translation’. Dr Ubani had “unlawfully killed” UK patient David Gray in 2008 after mistakenly giving him a large overdose of diamorphine.
Alongside this case came a […]

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If you kiss in public, forget to flush the toilet or wear a mask you may be surprised to find yourself in hot water in some countries.
Here are 15 lesser-known acts that may breach the etiquette rules of some of the most popular tourist detinations around the world.
1) St. Louis, Missouri, US
Propriety is important in […]

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