International expansion of a company is an excellent way to expand turnover and secure new and larger customer bases. However, successfully

The post appeared first on Kwintessential UK.

Neil Payne, the managing director of UK-based intercultural communication company Kwintessential, knows how important it is for businesses today to develop a solid understanding of foreign cultures and markets in order to boost their competitiveness on the global stage. What kinds of challenges should European companies heading to China be on the lookout for?
Kwintessenial was […]

Related posts:

1. Intercultural Communication is important to Europeans
2. Intercultural Communication Skills will Boost Bottom Line
3. Intercultural Communication discussed in Beijing